When you think of Northrop Grumman, you usually think of defense. But outside of building bombers, jetfighters and ships, they also provide cybersecurity, homeland security and climate watch—things that if […]
Since the beginning, Gatorade has been synonymous with Michael Jordan, so when the time came to celebrate MJ’s induction into the Naismith Memorial Basketball Hall of Fame, we decided that […]
If the human body is a well-oiled machine, then Gatorade is what fuels it. And in this series of ads, we break down the science and mechanics of the athlete.
When you think of well-oiled machines, you’d be hard pressed to find one more fine-tuned than the fastest man alive, Usain Bolt. In this interactive display, bystanders are invited to […]
In rebranding Gatorade, our main task was to simplify. That meant overhauling everything from their branding and packaging to their online presence. We knew that consumers were coming to Gatorade.com […]
MISSIONG.COM, a sports and entertainment network, was created to help broaden the definition of sports. With content catering to all types of athletes (fitness athletes, weekend warriors, action athletes, etc.), […]
In rebranding Gatorade, we wanted to build intrigue in the opening months. As unmarked “G”s started to appear in major cities, we launched a series of videos featuring up-and-coming artists […]
We knew that fans of the God of War franchise loved puzzle games, so we decided to create one to tease the game’s newest chapter: CHAINS OF OLYMPUS. In the […]
With XBOX 360 waiting and Nintendo’s mysterious Wii on the horizon, Sony needed to build excitement for the PlayStation 3. As E3 (Electronic Entertainment Expo) approached, we created PLAY BEYOND […]
To compete with EA, Sony added “The Show” mode to their MLB franchise. For the first time, gamers could create a baseball player and try to guide them to the […]
If Pepsi ONE can bring One Calorie and Full Flavor together, what else can it “ONEIFY”? Partnering with Geoff McFetridge, we answered that question on ONEIFY.COM. To navigate the microsite, […]
BEF is a non-profit organization dedicated to helping us all reduce our carbon footprint. Designed as a diorama of recycled and found items, SHRINKYOURFOOT.ORG introduces you to the world from […]
In our rebranding of BEF, we designed their new logo and collateral. Like ripples in a pond, the new logo shows that great change can start with a single action.
Bigger hot dogs. Four new flavors. Same old Frank.
Hot dogs had long been considered “kid food”. But when you really think about it, it’s just meat. Sure it comes in tube-form but how’s that different from a bratwurst […]
TEMPTATION. DESIRE. PASSION. LOVE. Few cars evoke such emotional responses like the Nissan Z. So in creating Z.COM, a community site geared towards its passionate fans, we decided to build […]